Using UTM Parameters

Requires Pro Standard or higher

UTM parameters are a subset of URL parameters used to track the performance of online marketing campaigns. Here's a quick summary:

Parameter	Description
utm_source	Tracks the source of the visitor (e.g., google).
utm_medium	Tracks the channel of the clicked link (e.g., search).
utm_campaign	Tracks the campaign associated with the visit (e.g., black_friday).
utm_term	Tracks the search terms or keywords associated with the visit (e.g., widget%20sale).
utm_content	Tracks the actual link clicked (e.g., buy_now).

Carrd supports UTM parameters in two ways: automatically via form elements, and manually via variables.

Via Form Elements

To automatically include all detected UTM parameters with a form's submissions, enable its Collect UTM parameters option (if available). The values will then be processed based on the form's mode:

Form Mode	Description
Contact	Appends UTM values to the message (e.g., UTM Source: banner).
Signup: ActiveCampaign	Populates the custom text input fields with UTM values.
Signup: beehiiv	Populates the subscriber fields with UTM values.
Signup: Brevo	Populates the text attributes with UTM values.
Signup: Buttondown	Populates the fields with UTM values.
Signup: EmailOctopus	Populates the text fields with UTM values.
Signup: GetResponse	Populates the custom text fields with UTM values.
Signup: HubSpot	Populates the custom contact properties with UTM values.
Signup: Kit	Populates the custom fields with UTM values.
Signup: Klaviyo	Populates the custom properties with UTM values.
Signup: Mailchimp	Populates the text fields with UTM values.
Signup: Mailerlite	Populates the custom fields with UTM values.
Signup: Sender	Populates the custom fields with UTM values.
Signup: SendFox	Not supported.
Signup: SendGrid	Populates the custom text fields with UTM values.
Custom	Includes UTM values as fields with IDs matching their respective parameters (e.g., utm_source).

Via Variables

Requires Pro Plus or higher

Like other URL parameters, the values of UTM parameters can be accessed and used via variables. For example, linking to the following URL from a button will automatically pass along the values of utm_source and utm_medium:

https://vaporware.ext/?utm_source={{url.utm_source}}&utm_medium={{url.utm_medium}}

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