Webflow User Accounts overview - Webflow help
Personalize and monetize your content with free, paid, or tiered memberships.
We’re sunsetting Webflow User Accounts. Starting January 31, 2025, you won’t be able to enable User Accounts on new sites. On January 29, 2026, User Accounts functionality will be disabled on all Webflow sites.
With Webflow User Accounts, you can add users, login functionality, and control access to pages with access groups to build gated-content experiences for your audience. You can also create memberships with subscription fees to scale your site or business with recurring revenue, or even sync to a mailing list or client relationship management tool with the Users API. Whether it’s an invite-only membership site, or an online business with subscriptions to premium content, User Accounts can help you create, manage, and grow your site.
Once you’ve enabled User Accounts, you cannot deactivate or remove it. You can’t delete User pages or Collections after activating User Accounts. You can’t reuse reserved URL slugs (e.g., /log-in, /sign-up). However, you can disable User systems and stop publishing User Accounts pages so they no longer appear on your published site. Only enable User Accounts if you’re sure you want to add user support to your site. If you’re just testing, create a test site.
How to access User Accounts
You can get started with Webflow User Accounts by choosing a User Accounts template or cloneable site, or by starting your site from scratch.
If you choose a User Accounts template, User Accounts will be enabled by default. For other templates or existing sites, click the CMS tab, then Users to enable User Accounts.
Once enabled, you cannot deactivate or remove User Accounts. User-related pages/Collections can’t be deleted and reserved slugs are permanent. Only enable if you’re sure.
After enabling, you'll get user-related Collections, pages, and new elements in the Add panel under Users.
User Accounts Collections
2 Collections are created: User accounts and Access groups.
- User accounts: Manage all users with accounts on your site. Learn more
- Access groups: Control which users have access to your content. Learn more
User Accounts User pages
User pages (e.g., Log in, Sign up, User account) are created automatically and shown under User pages in Pages panel. These can be styled.
User pages have reserved URL slugs that can’t be edited. If you stop using User Accounts later, new pages using these slugs cannot be created.
User Accounts elements
A prebuilt log in/log out button is available. Find it in Add panel > Elements > Users, and drag it where you want (e.g., navbar).
States: Logged in (default text: “Log out”) and Logged out (“Log in”). Customize text in Element settings > User log in/log out settings.
Subscriptions element
A prebuilt Subscriptions element is available for sites with User Accounts and Ecommerce enabled. Add to the User account page so users can view subscription details and cancel subscriptions.
Only available on sites with both User Accounts and Ecommerce enabled, and only on the User account page.
How to manage access groups
Access groups control what content users can access. Create Free or Paid groups.
How to create free access groups
- Click Users icon > Access groups > New access group
- Choose Free access under Access settings
- Grant access:
- After manually adding users (manually add post-signup)
- After a user signs up and verifies account (auto-add after signup)
- Add restricted pages/folders and click Create
If you manually add users, they may need to log out/in or wait for session refresh (auto after 4 hours) to get access.
How to create paid access groups
- Enable Ecommerce
- Set up a Membership product (Ecommerce > Products > New product, choose Membership, set details)
- Choose Billing (one-time or subscription, pick period if subscription)
- Create product, then Users > Access groups > New access group
- Select Paid access; associate membership products
- Add restricted content and click Create
Users must verify their account before purchasing memberships.
Changing a paid group to free will unlink membership products. Existing customers will continue recurring charges until canceled.
How to delete access groups
- Users > Access groups
- Select the group, click Delete
- Confirm deletion
Deleted access groups cannot be restored. Restricted content becomes public. Customers are still charged for their memberships until their subscription is canceled.
How to manage page restrictions
Set restrictions in Access group settings or Page settings (excluding User/utility pages).
Access control settings
- Public: Anyone can access.
- Pages panel > Settings> Access Control: Public > Save
- Anyone with the password: Set a page password, needs active Site plan
- In settings, choose “Anyone with the password”
- Specific users only: Assign an access group
- Choose “Specific users only” and select the access group
Re-publish your site for changes to take effect.
Pages restricted by User Accounts appear with a blue user icon in the Pages panel.
How to manage user accounts
All users who sign up show under Users > User accounts. You can manage users, add, invite, edit, or delete.
Users can manage their own password and preferences from their User account page.
User accounts list
- In Users > User accounts see:
- Verification status
- Created & last login date
- Name & email
- Access settings (access groups)
- Ecommerce orders & subscriptions
- Custom field info
How to add a user account
- Users icon > User accounts > Invite new user
- Enter email, select access groups, click Invite
- User receives sign-up email and is listed as Invited
Invitees must sign up with the same invited email.
You can resend invites.
Invite users with Logic
Use Webflow Logic’s Invite user block for programmatic invites and migrating from external databases.
Learn more about Logic
How to reset a user’s password
- In Users > User accounts, click user, select Send reset email
Users can also reset passwords from their User account page.
How to update user account preferences
Site owners can edit user access groups and custom fields. Users can edit their details in their accounts.
Update user accounts with Logic
Automate updating preferences with Logic’s Update user account block.
Learn more about Logic
How to delete a user account
- In Users > User accounts, select user, click Delete, confirm
- Also delete with Logic’s Delete user account block
Deleted users cannot be restored. Gated content access and subscriptions are canceled.
How to set element visibility based on logged-in status
Any element can show/hide based on user’s logged-in status using element-level gating.
- Select the element
- Open Element settings > Visibility & user access
- Add a user access condition: choose “User state” and “is Logged in” or “is Logged out”
- Save and publish
Don’t use standard “visible/hidden” toggles for gated elements. Gating is managed under user access conditions.
To remove a condition: select element, open settings, trash the condition, publish.
Hidden list items will renumber list. Hidden form fields won’t be required. Custom code won’t run if part of a hidden embed.
How to manage subscriptions
See all user subscriptions under Ecommerce > Subscriptions.
Requires Stripe integration. Connect Stripe before publishing.
Subscriptions can’t be managed from the Editor, only from edit mode.
Subscriptions list
- Search/filter subscriptions by status
- Select and cancel in bulk
How to cancel a subscription
- Ecommerce > Subscriptions, select subscription, click Cancel subscription, confirm
- Bulk cancel: select multiple, click Cancel subscriptions, confirm
Users can also cancel their own subscriptions from the User account page (requires Subscriptions element).
How to disable User systems
You cannot fully deactivate User Accounts, but you can disable User systems and unpublish User pages:
- Users panel > User accounts (settings) > toggle off Enable publishing
- Click Disable User systems
- Publish site
Disabling stops new invites and unpublishes User pages. Existing user/access group data is retained if you re-enable in future.